Strategy & Data Visualization

To protect the participants, all of our blueprints for clients are confidential. Here are a few documents which are (for whatever reason) less sensitive.

It is possible we are hooked on measuring things;

How long until...
How much...
How many?

There are possibly two classes of inquiry in this world.

The first class is primarily interested in statistics and figures. The second class is primarily interested in causality, dependencies, inter-dependencies, repeatability, and, to the extent this includes predictions and assessments, probability.

Visualizations are concerned with many things.

Communications Audits

This is an external review of your public presence. Everything we can see—your published work, social media, point of purchase, web, and print communications.

In a series of meetings, we will discuss with you all of the ways in which whatyou say about your business or institution defines you. You will receive a document with suggestions for new language and positioning when this is complete.

Clients who buy this typically need a peek into what's not quite working; they are too close to see it.

Brand Audits

The same as a communications audit, however we include visual aesthetics and design as well. Our documentation is more significant here. Besides and series of recommendations you will also receive a list of the 10 most important things to do next.

Helpful for organizations looking forward to change.

Annual Strategy

Plotting the course for the up and down curves for you and your organization, purposely shifting dates and months to perform when opportunities are available.

This planning is valuable for small teams who are asked for enhanced performance two-three times a year. These events need to be properly sequenced if they are to succeed.


We will create a visualization of your project, your initiative or your business. Blueprinting highlights a number of the following factors:

  • Scalability, dependencies, multiple potential trajectories
  • Communities of interest
  • Priorities
  • Relationships
  • Internal modeling of processes

Blueprints are not charts, they are teaching tools. In every case they are used both strategically and internally.


When considering a new venture, a name is an important component of its potential. We search URLS and other companies in the competitive space as well as perform preliminary checks on names which may create intellectual property conflicts.