Super Mega Bien 
Since 2016
Brand Identity
Menu Design
Print Design
Product Design
Digital Design
Environmental Design
Photography
When the owners of Work & Class came to us with an idea for a new restaurant called Super Mega Bien, they asked us to consider the intersection of the 1968 Mexico City Olympics and the work of New York artist Jean-Michel Basquiat. The result is a nationally-renowned restaurant for travelers of all walks—taking visitors to the streets and kitchens of São Paulo, Oaxaca, Santiago, and beyond. Opportunities for discovery are around every corner with posters, dim sum menu stamps, look-a-little-closer custom fixtures, and wheat-pasted street art featuring the revolutionaries, heroes, despots, tall tales, and legends of Latin America. In collaboration with LIVStudio Architecture, we created an interior that is transportive and interactive.
The program for this project is extensive and constantly evolving—with posters for sale that rotate quarterly and rare merchandising products like pins, socks, and luggage tags. SMB is a maximalist experience focused on the guest that wants more and more.
